You will surely say that it is impossible to expect that a website provider adds more than 100 new features in a single year … and to see typical web providers that deliver you a website that say ‘I’ll see you in 2 years when I come to sell you a new website … must not be surprised.

But some other providers that invest in their platform daily as does D2C Media, continue to evolve the websites of their clients at the mercy of new technologies, which has the effect of making their clients websites almost ‘eternal’.

See for yourself the latest announced by the team of 65 D2C Media to their customers in the 2nd half of 2013 alone:

December 2013:

1. Support for multiple branches. Example:
http://www.lesspecialistesdufinancement.com/contacteznous.html

2. Pop-up contest Facebook available to 45-degree. View Site down-left: Click ‘contest’ to see the pop-up:
http://www.subarurivenord.com/

3. Possibility to set the wallpaper. Example:
http://www.dessources.com/
http://www.tardifauto.com/

4. Ability to sort promotions in the desired order without first having to delete them.
5. Ability to add videos (Youtube Links) Used vehicle (new and used). Example (button ‘View video’ above the photos):
http://www.toyotastjerome.ca/occasion/Toyota-Tundra-2010-id6007554.html
6. New comparison between pages 2 versions of different models. Example:
http://www.complexekia.com/neufs/comparer.html
7. Ability to re-sort the photos by drag & drop in the inventory section of the new admin (Section “Add a vehicle” or “Edit a vehicle” means a vehicle).
8. New features of the HTML editor advanced websites. (Adding a Youtube Plugin, Slideshow, button ‘Print’)
9. Ability to make all required fields (Name, Email, Phone, Vehicle sought) or not pop-ups …
Note: appears to have a negative impact on the conversion rate (approximately 25% decrease)
10. Start-a-day of the new module. Can more easily add new with complete control of the HTML in the new (Images, Videos, etc …)
11. Optimizing websites compilation system. The changes to the site are now active on-line in less than 3 minutes on average (instead of 10 to 15 minutes before!).
12. Ability to edit the contacts in the section Our team instead of having to delete and between the contact again.
13. The ability to redirect the button ‘Specials’ in the right margin to any URL (instead of pop-up).
14. New Report from 1 January for our customers SEM (Campaigns keywords). See PDF attachment.
New: Applications (emails and calls) generated by campaigns, emails generated by keywords, emails generated by cities, etc …)
15. New button ‘Blog’ available in the social media section. Example:
http://www.parechryslerstmalachie.com/
16. Graph your website visitors by demographic group (Sex & age group compared to the licensee’s license in Quebec). Example:
17. Ability to force the visitor to fill out the form of pop-up to access the inventory. Example:
http://www.fortierford.com/occasion/recherche.html
18. Pop-up style ‘Scratch & Save’. The title and off (once scratched) are configurable in the admin.
19. Ability to display a different screen by brand, year or other criteria. Example:
20. Ability to display a different banner to the top by targeting a model, brand, year.
21. New funding form in one single step. Example:
http://www.financementrapide.ca/demandes/financement.html
22. New section Demo (Demo). Example:
http://www.subarurivenord.com/demonstrateurs/recherche.html
23. Ability to launch the pop-up after a configurable time (eg 5 seconds after the visitors arrived on the page):
http://www.hyundailongueuil.com/occasion/Toyota-Yaris.html
Have you taken the time to change your background images to give an air of Christmas to your site? Examples:
http://www.fordgatineau.com/
http://www.buckinghamchryslerfiat.com/
http://www.complexeautomontreal.com/
http://www.pareautohonfleur.com/
http://www.hyundailongueuil.com/
http://www.maisonduroutier.com/
http://www.subarurivenord.com/
October 2013:

1. Integration of DealerTrack to form even your site. Here is an example:
http://www.stjeromeautodepot.com/demande-de-financement.html

2. Integration of videos on the home page. Here is an example:
http://www.hyundailongueuil.com/
3. Manufacturer’s page Integration or other directly on the site. Here is an example:
http://www.hyundailongueuil.com/Construction-prix.html
4. Integration of new Facebook & Twitter. Here’s an example (below):
http://www.joliettechrysler.com/
5. Integration of videos in the service section. Here is an example:
http://www.aubinauto.com/services.html
6. Create custom page and custom tabs. Example (See Contest tab):
http://www.stjeromeautodepot.com/
Section 7. Aesthetics and Car Wash ‘now available:
http://www.stjeromeautodepot.com/demandes/rendez-vous-au-lave-auto.html
8. Pages optimized for the search for tires by brand and model. Here is an example:
http://www.desjardinsford.ca/demandes/commande-de-pneus/Ford-Focus.html
9. Visibility of new vehicles in the Opportunity section. See right column:
http://www.desjardinsford.ca/occasion/Ford-Escape.html
10. Team Photos! Just a reminder that this feature is available. Here is an example:
http://www.joliettesubaru.ca/equipe.html
11. Funding Terms displayed in the details. (See Financing from $ 87 to 0.99%):
http://www.hyundailongueuil.com/neufs/Hyundai-Elantra-2013.html
12. Pages optimized with ‘Types’ vehicles (sedans, SUVs, Mini Vans, Trucks, Convertibles). Example:
http://www.dodgegatineau.com/neufs/mini_fourgonnettes.html
13. New section ‘Demo’. Here is an example (see tab ‘Demos’):
http://www.stjeromechevrolet.com/demonstrateurs/recherche.html
14. Ability to make the clickable screen (for example a promotion) to a chosen URL.
15. Comparison Pages optimized for organic SEO. Example:
http://www.hyundailongueuil.com/neufs/comparer/Hyundai-Accent-2013-vs-Ford-Fiesta-2013.html
16. Ability to create a flag to your image on Google Maps. Example:
http://www.complexekia.com/contacteznous.html

17. Ability to create a pop-up on the home page and all sections (before we could do that in sections New and Used).
18. Certification of Kia websites Phase 1. Here’s an example:
http://www.kiadesrosiers.com/
19. New section of certified vehicles. Example:
http://www.stjeromechevrolet.com/occasion/certifies.html
20. Organic SEO. For those who still doubt the strength of our platform is improving every week, looking for the next term in Google: ‘ford mustang 2010 Laval’:
– The first 5 results are dealers who use the platform D2C Media!
August 2013:

1. Integration of DealerTrack to form even your site. Here is an example:
http://www.stjeromeautodepot.com/demande-de-financement.html

2. Integration of videos on the home page. Here is an example:
http://www.hyundailongueuil.com/
3. Manufacturer’s page Integration or other directly on the site. Here is an example:
http://www.hyundailongueuil.com/Construction-prix.html
4. Integration of new Facebook & Twitter. Here’s an example (below):
http://www.joliettechrysler.com/
5. Integration of videos in the service section. Here is an example:
http://www.aubinauto.com/services.html
6. Create custom page and custom tabs. Example (See Contest tab):
http://www.stjeromeautodepot.com/
Section 7. Aesthetics and Car Wash ‘now available:
http://www.stjeromeautodepot.com/demandes/rendez-vous-au-lave-auto.html
8. Pages optimized for the search for tires by brand and model. Here is an example:
http://www.desjardinsford.ca/demandes/commande-de-pneus/Ford-Focus.html
9. Visibility of new vehicles in the Opportunity section. See right column:
http://www.desjardinsford.ca/occasion/Ford-Escape.html
10. Team Photos! Just a reminder that this feature is available. Here is an example:
http://www.joliettesubaru.ca/equipe.html
11. Funding Terms displayed in the details. (See Financing from $ 87 to 0.99%):
http://www.hyundailongueuil.com/neufs/Hyundai-Elantra-2013.html
12. Pages optimized with ‘Types’ vehicles (sedans, SUVs, Mini Vans, Trucks, Convertibles). Example:
http://www.dodgegatineau.com/neufs/mini_fourgonnettes.html

Author Gino Coutu
gino@d2cmedia.ca