Accu-Trade, LLC (collectively “AccuTrade,” “we,” “us” or ”our”) respects your privacy and the information that you have entrusted to us.
This Privacy Notice (the “Privacy Notice”) describes our information handling practices in connection with this website (www.D2CMedia.ca/en/AccuTrade) (this “Site”), and any other services offered by AccuTrade (“Services”).
This Privacy Notice does not describe the collection, use and disclosure practices of any affiliate or other third parties. For more information on a third party’s information collection, use, and disclosure practices, please review the privacy notice on the applicable third party’s websites. Also, please note that the Sites and/or Services may contain links to other websites. AccuTrade is not responsible for the websites, content, or privacy practices of third parties other than those acting on our behalf. Please see the privacy policies of these third-party websites to understand their practices for handling your information.
This Privacy Notice is divided into sections as described and linked below:
Information we collect about you:
We may collect personal information from you when you interact with our Site and Services. For purposes of this notice:
“Personal Information” refers to information that may be reasonably associated with, linked to, or used to individually identify you or allow you to be personally identified or contacted. For example, Personal Information may include information such as your name, email address, telephone number, address, either alone or in combination with other information.
We may collect the following information from you:
• Your name, email address, mailing address, phone number, and images you select to share with us.
• Your employment information and income.
• Usage details, including Google Analytics and Microsoft Clarity, other technical information, and your IP address, when you use our Site.
How we collect this information:
• Directly from you when you provide it to us, including any correspondence or communication with us, such as through e-mail, through your providing of a mobile number for communications via call, text, or SMS, webforms, or through your use of the Site and/or Services.
• With your consent as you navigate the Site and/or interact with the Services. Information collected in this manner may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• Cookies: Cookies are small text files that are placed on your computer’s hard drive by computers (or servers) to identify your computer. Cookies allow AccuTrade to recognize you when you visit the Site, to personalize your experience and generally to serve you better. Cookies and web beacons can tell us what you have seen on the Site, which allows AccuTrade, with your express consent, to offer you a more diverse selection of advertising information and may also be used together to measure the effectiveness of AccuTrade advertising campaigns. Cookies, web beacons, and IP addresses are also used to compile data regarding usage (e.g., what website you came from, what pages of the Site you visit, how long you were on the Site, what type of browser you are using, what Services you clicked on). Web beacons may also be included in emails sent by AccuTrade to determine when and if such emails are opened or forwarded. You can manage cookies via our cookie banner or otherwise manage them through tools provided with your browser software and with third-party software packages. If non-essential cookies remain turned off, many of the Site’s features will not work as well or at all.
• Web Beacons: Web beacons (also known as pixel tags, internet tags, clear GIFs, or single-pixel GIFs) are electronic images embedded into a webpage.
• IP Address Logs: AccuTrade also logs Internet Protocol (IP) addresses – the location of your computer on the internet – and may log device ID and information about your browser or operating system.
• From third parties, such as our business partners, who have a right to provide us with that information.
Please note that our third-party advertisers and service providers also use cookies, web beacons, or other tracking technologies in advertisements and other messages displayed on or communicated through the Site. We do not have access to information that would confirm all uses of cookies, web beacons, or other tracking technology by our third-party advertisers and service providers.
We may use the Personal Information we collect about you for a variety of purposes:
• To communicate, confirm or fulfill and/or respond to you via an e-mail, or particular request from you.
• To confirm or fulfill a request that you make.
• To follow up on any request that you have previously made.
• To communicate with you regarding Services.
• For product improvement and development purpose, including research and analysis.
• To personalize your experience browsing our websites and using the Services. We use cookies for this purpose, with your express consent.
• Cookies may also be used to display relevant marketing for our products as you visit other websites.
• To send emails relating to news about our company and various promotions.
• To provide maintenance, support, and customer service.
• To provide advertising, offers for services, or other offerings that we feel may be of interest to you.
• To send promotional materials, newsletters or other content via email, text message, or otherwise. If you no longer wish to receive a particular email newsletter or other promotion, you must follow the opt-out instructions included in such email newsletters, text messages, and promotions.
• To permit third parties to send you promotional or informational messages. Where contact is via phone or SMS, you affirmatively agree to receive such messages. You agree that the other third-party may use an autodialer to text or call, and that any call may be pre-recorded.
• To improve user experience.
• Calculating estimated pricing through Instant Offer and Appraiser.
• To manage AccuTrade’s business and its relationships with affiliates, customers, and other third parties to which personal information may be disclosed pursuant to the Terms and Conditions.
• For systems administration and troubleshooting purposes.
• As otherwise described in this Privacy Notice.
We may combine and enhance the Personal Information we collect and obtain about you with information we receive from third parties, provided that we use the combined information in accordance with this Privacy Notice.
You should not provide any information to us, whether via the Services or through the Site, unless you agree to the use of that information in accordance with this Privacy Notice.
With your consent, affiliates and other third-party service providers may collect and use information about your visits to and use of our Site through the use of cookies, web beacons, and other similar technologies. For example, we may work with companies that collect statistical information regarding Site usage and provide related analytical services. We may work with third-party companies that use cookies and web beacons to serve advertisements when you come to the Site and to generate statistics and metrics related to Site experience. We also may work with third-party advertising platforms and networks that use cookies, web beacons, and similar technologies to collect information about your visits to and interactions with the Site and other websites in order to provide customized experiences and targeted messaging. These third parties may also use this information for determining or predicting the characteristics and preferences of their respective audiences, for measuring the effectiveness of their advertising and for other purposes.
Third-party service providers may also collect information from your devices and may combine Personal Information about you with information from other sources including your visits to this and other websites, mobile websites and/or mobile applications across your various devices. These activities may enable them to identify you in order to provide customized experiences and targeted messaging across those various devices.
To manage your cookie preferences, please visit our Cookie Preference Centre through our Cookie Banner. If you would like to obtain more information about the practices of some of these parties, or if you would like to make choices about their use of your information, please click here:
https://www.aboutads.info/choices/
More information and additional consumer choice options may be found at this link:
https://www.networkadvertising.org/managing/opt_out.asp
Information and additional consumer choice options regarding mobile device tracking may be found at these links:
IDFA limit ad tracking:
https://support.apple.com/en-us/HT202074
AAID reset and opt-out:
https://www.androiddocs.com/google/play-services/id.html
We may share Personal Information that we collect or you provide as described in this Privacy Notice:
• To our parent company, subsidiaries, and affiliates.
• With contractors, service providers, and other third parties that help us provide the Site and/or Service. For example, we may use third parties to:
(a) host, maintain, or manage the Services;
(b) collect or analyze information;
(c) customize or assist us in managing our databases; or
(d) provide other services relating to the Services.
• To third parties to market their products or services to you if you have consented to/not opted out of these disclosures
• With automotive dealerships, automotive pricing services, automotive marketplaces, digital retail partners, and other companies that utilize our Services
• For any other purpose disclosed by us when you provide the information.
• With your consent.
We require that these third parties agree to use the Personal Information we share with them only to perform their obligations to us, to treat all Personal Information they receive from us as confidential, and to comply with this Privacy Notice.
This Privacy Notice does not govern any information you provide directly to a third-party service provider.
We may also disclose your Personal Information:
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply any agreement we have with you.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of AccuTrade, our customers, or others.
• If we transfer ownership or control of any portion of AccuTrade or the Site and/or Services to a third party, whether or not in the context of an acquisition, merger, or reorganization, we may transfer information to that third party, provided that the use of any of your Personal Information by that third party remains subject to the terms of this Privacy Notice.
We may process, store, and transfer your Personal Information outside your province or country of residence, with different privacy laws that may or may not be as comprehensive as Canadian law. In particular, AccuTrade’s product and services are hosted by a third-party vendor in the United States which employs privacy protocols and state-of-the-art security measures as in the case of AccuTrade. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that province or country or may be able to obtain access to your personal information through their laws. Whenever we engage a service provider, we require that its privacy and security standards adhere to this notice and applicable Canadian privacy legislation. You are welcome to contact us to obtain further information about our policies regarding service providers outside of your province or country of residence.
We are committed to protecting and securing your Personal Information. We will take all reasonably appropriate steps to ensure the safety and security of your Personal Information. This includes using industry standard security measures to protect the loss, misuse, and unintended alteration of the Personal Information under our control. For example, our policy is that only those individuals who need your Personal Information to perform a specific job for us are granted access to that Personal Information. Likewise, all employees and contractors are kept up-to-date on our security and privacy practices. We keep your Personal Information physically secure in our data centers, and we use a variety of security measures to ensure that your information is protected. Please keep in mind that despite these measures, we cannot guarantee or warrant 100 percent security of its servers and databases. Moreover, we cannot guarantee that Personal Information that you submit through the Sites and/or Services will not be intercepted or otherwise disclosed.
Except as otherwise permitted or required by applicable law or regulation, we will only retain Personal Information for as long as necessary to fulfill the purposes we collected it for, as required to satisfy any legal, accounting, or reporting requirements, as necessary to resolve disputes, or as otherwise requested by you.
To determine the appropriate retention period for Personal Information, we consider our legal obligations, the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information, and whether we can achieve those purposes through other means. This duration varies based on data type and use, but we have recorded the durations in our internal records and information management policy and schedule.
AccuTrade does not knowingly collect or use any Personal Information from children under the age of 18. AccuTrade does not knowingly provide any Personal Information, regardless of its source, to any third party for any purpose whatsoever from visitors younger than 18 years of age. No information should be submitted to AccuTrade by visitors younger than 18 years old.
Where any links found on the Site link to pages not belonging to AccuTrade, those external pages are not governed by this Privacy Notice. Please see the privacy policies of these third-party websites to understand their practices for handling your information.
You can control how your information is used in the following ways below in accordance with applicable law. Please note that we may limit the information we provide you, or deny your request, if the access request for information is governed by a superseding regulation. We may need to verify your identity before we accommodate your request in accordance with applicable law.
• Data Access Request. You may request that we provide certain information to you about our collection and use of Personal Information. We will provide a copy of this information in a standardized and commonly used format.
• Correcting or Deleting your Personal Information. It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes. You can review, update and request to change or delete your Personal Information subject to limitations, exceptions or requirements contained within applicable law. Upon verifying the validity of a deletion request, we will delete your Personal Information from our records, and instruct any service providers or third parties to delete your information, when applicable.
• Withdrawing Consent. Where you have provided your consent to the collection, use, and disclosure of your Personal Information, you may have the legal right to withdraw your consent under certain circumstances. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
• Opting Out of Communications. Our promotional materials include instructions for opting out of receiving further communications. If you no longer wish to receive promotional emails, you may opt out by contacting us with your request at the contact information listed below. Please note that even if you opt out of receiving marketing communications, we may still communicate with you regarding an established business relationship, if one has been established. Please allow a reasonable time after reaching out for us to process your request. However, you agree that AccuTrade may send to you, and you do not opt out of, communications of a transactional or relationship nature, including, but not limited to, communications regarding fraudulent or illegal activity, the status of your application or account, changes to the Privacy Notice and Terms and Conditions, as well as communications to confirm, fulfill and follow up on your application registration or a request submitted through the Site.
Please note that the above rights are not unqualified, we may be entitled to refuse requests, wholly or partly, where exceptions under applicable law apply. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. Applicable law may allow or require us to refuse to provide you with access to some or all of the Personal Information that we hold about you, or we may have destroyed, erased, or made your Personal Information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
You may make any of the above requests by emailing our Chief Legal Officer at privacy@accutrade.com or calling us at +1-877-313-6671.
This Site and Services are intended for use solely in Canada and the United States (including its territories and commonwealths) by Canadian and U.S. residents. We make no claims that the Site and Services are appropriate for use outside of Canada or the United States. AccuTrade does not knowingly collect or solicit Personal Information from residents of the European Union. If you believe that we may have any information from or about an EU resident, please email us at support@AccuTrade.com. No information should be submitted to AccuTrade by any EU resident.
We reserve the right to update and periodically amend this Privacy Notice at our discretion and at any time. If we make changes to this Privacy Notice, we will notify you on our Site and Services. Your continued use of the Site and Services after any such update indicates your agreement to the same.
If you have any questions, comments, or concerns about this Privacy Notice, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights under applicable law, please do not hesitate to contact our Privacy Officer at:
Email: privacy@AccuTrade.com
Toll Free: +1 877-313-6671
You may also mail us with general questions at:
Accu-Trade, LLC
300 S. Riverside Plaza, Suite 1000
Chicago, IL 60606
1-888-575-1732
Sales: Sales@d2cmedia.ca
Support: Support@d2cmedia.ca
Montreal:
1215 Smith, Montreal, QC H3C 0M4
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