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MONTRÉAL – 31 octobre 2020 –  For immediate release

D2C Media Inc. (“D2C Media”) and Strathcom Media Inc. (“Strathcom”) jointly announced today their planned business combination to offer leading digital solutions to automotive dealers and OEM’s across Canada. Strathcom will continue to operate independently but the 2 companies will leverage their common assets, resources and technologies to offer best-in-class services and broaden their offerings to their respective customers. D2C Media and Go Auto have also entered into a partnership whereby D2C Media will exclusively provide leading digital solutions to Go Auto in the coming years.

This is the most strategic acquisition by D2C Media to date, allowing us to gain significant market share across Canada, with the combined group now serving close to 900 dealers. Through Strathcom, D2C Media will also gain access to multiple OEM and Automotive group relationships, and, even more importantly, add 35 local digital experts to our team in Western Canada so we can better serve our 200+ local customers.

Together, D2C Media and Strathcom will employ close to 100 professionals dedicated to the automotive industry and spread locally across all 10 Canadian provinces.

« Go Auto has enjoyed owning and growing Strathcom Media for close to 10 years but now is the right time to let it blossom in the hands of experts dedicated to digital solutions. This transaction will provide us with access to leading technologies and will allow us to go back to focusing on what matters most to Go Auto, which is operating a world class dealership group with world class customer service. » says Ben Cochrane, Senior VP/CTO at Go Auto.

« This strategic investment is transformative for D2C Media and demonstrates our continued commitment to delivering new and innovative digital solutions to Canadian automotive dealers » said Gino Coutu, CEO of D2C Media.

« The most exciting part of this transaction is that existing Strathcom customers will immediately gain access to new products and technologies such as AI-based Digital Advertising, a premium automotive CRM and virtual BDC services, allowing them to further increase their digital performance and ROI and gain new levels of transparency through D2C Media’s proprietary digital-media-to-in-store tracking technology.» says Bill Warren, President of Strathcom Media.

Both Strathcom and D2C Media customers will be contacted shortly to get a more in-depth presentation of the combined services.

About D2C Media
D2C Media is a leading provider of digital marketing solutions for automotive dealers and consumers. The company partners with more than 900 Canadian dealers, as well as many automobile manufacturers, offering Websites, SEM, SEO, CRM and Virtual BDC services, all based on the most advanced technologies resulting in an average of 100% increase in conversion rates. Based in Montreal, Qc, D2C Media has local presence in BC, Alberta, Ontario, Quebec and the Maritimes.

About Strathcom
Strathcom Media is at the forefront of web development, specializing in automotive website design solutions, UX research and the latest in online advertising & syndication. From dealer websites, national advertising campaigns, to digital education courses, we create effective systems for our clients’ sales-generating arsenal and to establish our clients online presence.

About Go Auto
Go Auto operates a dealership group with over 45 dealerships and 22 brands. We have one of the largest vehicle inventories in Canada, and a team of personal shoppers to help you compare vehicles, find the best deals, book service appointments, and more.

 

For more information
Gino Coutu
President & CEO, D2C Media
gino@d2cmedia.ca
514-303-1310 xt:221

Bill Warren
President, Strathcom Media
Bill@strathcom.com
780-908-1570